15 лучших женских вещей от Under Armour

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На прошлой неделе на российский рынок вошел один из ведущих мировых брендов спортивной одежды и обуви Under Armour, а мы такие — хоп! — и подборочку сделали.

Under Armour — довольно молодой (всего 20 лет), но уже успешный бренд спортивной одежды и обуви. В основе маркетинговой стратегии Under Armour долгое время лежал суровый образ мужчины-атлета, вкалывающего в плохо освещённом тренажёрном зале или ворочающего покрышки на площадке посреди индустриального пейзажа.

Килограммы железа, выпирающие вены, реки пота и характерный слоган «Protect this house».

Кевин Планк - основатель и исполнительный директор Under Armour.

Кевин Планк — основатель и исполнительный директор Under Armour.

Но в 2010 году UA наняли на должность креативного директора женской линейки Лиан Фремер, которая собрала вокруг себя мощную команду и начала ударный ребрендинг. С её приходом ориентация на женскую аудиторию стала заметно больше.

В сентябре 2014 года к Under Armour присоединилась Жизель Бундхен, которая, по задумке, должна привлечь внимание к ключевой идее кампании I Will What I Want — одежда бренда рассчитана не только для женщин — профессиональных спортсменок, но и для девушек, просто увлекающихся спортом.

В ссылки вшит купон на скидку 10% (если сумма покупки свыше 5000 руб) или 15% (если свыше 10 000 руб).

1. Серо-черно-белые кроссовки для бега за 6590 рублей

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На наш взгляд, в зале в таких будет удобно. Еще есть бирюзовые.

2. Низкопрофильные кроссовки за 5290 рублей

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Легкие, и на ноге выглядят просто шикарно.

3. Мягкая спортивная футболка за 1599 рублей

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Футболка довольно длинная — прикрывает верх ягодиц.

4. Укороченные тайтсы за 2599 рублей

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Расцветка у них просто фантастическая. Слегка отливает и синим, и зеленым, но при это они темно-серые. Средняя посадка, мягкий пояс и антибактериальная пропитка ткани.

5. Черные тайтсы с высокой посадкой за 3999 рублей

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Самое крутое в этих тайтсах — это удобный кармашек сбоку.

6. Белая майка с прикольной спинкой за 2299 рублей

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Производители обещают, что внутренний слой этой майки «буквально притягивает тепло тела».

7. Толстовка на молнии за 4290 рублей

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Внутри флис, так что она тепленькая и мягонькая.

8. Черный свитшот за 3290 рублей

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И тут внутри флис. Точно не замерзнете.

9. Худи с капюшоном за 3990 рублей

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Верхний слой из плотного трикотажа защитит от легкого дождя или снега, а внутри угадайте что? Правильно, флис. И еще в этом худи манжеты с вырезом для большого пальца, чтобы ваши ладошки не мерзли.

10. Вместительная сумка за 1990 рублей

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Единственное отделение закрывается на молнию, а еще есть съемный вкладыш-косметичка 14х19 см.

11. Мятная шапочка из акрила за 1490 рублей

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В реальной жизни шапка не такая ядрёная, а немного светлее.

12. Непромокаемый рюкзак за 1999 рублей

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Небольшой и удобный. Есть еще в синем цвете. http://www.lamoda.ru/p/un001buoiy54/bags-underarmour-ryukzak/

13. Непромокаемый мешок за 1599 рублей

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Пусть вас не сбивает с толку слово мешок. Этот мини-рюкзак удобен, если не класть в него вещей больше, чем на 7кг.

14. Перчатки для фитнеса за 1490 рублей

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Стильный аксессуар для тех, кому нравится заниматься в перчатках.

15. Перчатки для тренировок на улице за 2599 рублей

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Перчатки не пропускают воду, подходят для тренировок и прогулок при температуре до -17 градусов.

 

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15 лучших женских вещей от Under Armour: 16 комментариев

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